Funny sign

Riding to Kawaramachi shopping street today I saw this billboard outside a pharmacy. This sign is way to kawaii and probably wouldn't be allowed anywhere else but in Japan. It is not supposed to be fun to take pills but this character seems to be loving it. 2 thoughts went through my head when I saw this:

1) WTF?!
and
2) "Once you pop, you can't stop"
I now recon that the Pringles slogan should be adapted for the use of selling drugs in Japan!

Doesn't this make you want some happy pillz?